Every day in China, hundreds of messages are sent from government offices to website editors around the country that say things like, “Report on the new provincial budget tomorrow, but do not feature it on the front page, make no comparisons to earlier budgets, list no links, and say nothing that might raise questions”; “Downplay stories on Kim Jung-un’s facelift”; and “Allow stories on Deputy Mayor Zhang’s embezzlement but omit the comment boxes.” Why, one might ask, do censors not play it safe and immediately block anything that comes anywhere near offending Beijing? Why the modulation and the fine-tuning?
In fact, for China’s Internet police, message control has grown to include many layers